Oscalito monobrands



In the city centre, Oscalito’s first flagship store

Oscalito’s first monobrand shop opened in October 2013, naturally in the centre of Turin. Its 28 sq. metres reflects the brand’s essence, its DNA with its unique, minimalist and refined style.  The wallpaper recalls garment patterns, the chandelier a historic circular knitting machine, and the delicate colours, Oscalito’s natural fibres.

Via Amendola, one of Turin’s traditional shopping streets, frames this very special window of Made in Italy quality.

Via Amendola, 10/d, 10121 Turin, Italy


Oscalito “is fashionable” at Giglio Bagnara

At the Giglio Bagnara department store with its 146 years of Genoese history, Oscalito launched in December 2015 a new 14 sq. metre shop-in-shop on the second floor high-end women’s apparel department.  Oscalito collections are also presented on the first and lower ground floor, with two corners in the men’s and ladies’ underwear departments.  A new and complete way to present Oscalito’s varied collections and the Genoese public’s expectations.

Via Sestri, 46, 16154 Genoa Sestri Ponente, Italy


Turin Airport

Oscalito takes off at Turin Airport!

To tell the story of Oscalito’s world, and carry the visitor along on an evocative journey –  93 square metres in the Torino-Caselle (TRN) Sandro Pertini airport.  Our new flagship store is a journey through history and our brand’s DNA. As with our shop in central Turin, the wallpaper repeats patterns of garments from an earlier era, while old-fashioned machines form the décor:  a circular knitting machine, a mechanical labelling machine and sewing machines from the 1950s.  Our products take centre stage amidst the shop’s minimalist design.
The area has been divided off into two:  a soft-coloured space for women’s fashion and basic collections, and a darker-coloured one, for men’s underwear.

Strada Aeroporto, 12, 10072 Caselle Torinese, Turin, Italy

Abu Dhabi

A shop-in-shop at House of Fraser

In the prestigious Yas Mall in Abu Dhabi, Oscalito has selected the reputed House of Fraser department store.  In December 2015, a 10 square metre corner was set up, next to the most prestigious international brands, opening a window on the excellence of Oscalito products for a demanding international public.

World Trade Centre Mall, Hamdan Bin Mohammed St, Abu Dhabi, United Arab Emirates



A mono-brand boutique in the Far East

For several years now, Oscalito has been present in Japan’s leading department stores.  In October 2015, it opened its first mono-brand shop in partnership with Mono Edition Co. Ltd.. The location is Tokyo’s Tamagawa Takashimaya Shopping Center, which has been a milestone for the most exclusive shopping in the Japanese capital since 1969.
The style evokes that of our Turin mono-brand shop:  sober, refined and in soft hues that recall Oscalito’s natural fibres.  While the wallpaper recalls garment-patterns, spools lend the shop personality and a touch of colour.

Tamagawa Takashimaya Shopping Center, 3-17-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, Japan


Oscalito doubles in Japan

Following the success of Oscalito’s first mono-brand shop in Tokyo, the Land of the Rising Sun has fallen in love with Oscalito.  A second mono-brand boutique opened in Fukuoka in February 2016.  Mono Edition Co. Ltd. is our prestigious partner here too.  The location is Hakata Daimaru, an exclusive department store that for over 50 years has displayed the most famous international fashion and luxury brands.
Minimalist, refined and recognisable. Oscalito style marks our second boutique in the Far East.  In 30 sq. metres, all the values that have made the brand world famous: excellence, naturality and Italianity.  Oscalito, now in Fukuoka, will seduce and fascinate the most demanding clientele.

Hakata Daimaru Department Store, 〒810-8717 1-4-1 Tenjin, Chuo-ku, Fukuoka, Japan



The quality Oscalito conquers South Korea

Following the success of the recent Italian and Japanese stores openings, on  the 11th August 2016, in partnership with Fierté,  Oscalito opens a new Monobrand store  in Seoul, in one of the most luxurious department stores of  the country, the Shinsegae Gangnam.

The store, with a sales area of about 25 square meters, is located at the fifth floor of the building,  in the Lingerie department, by side with the most prestigious Korean clothing brands as well as most  well-known  European ones .

The flagship store  has a sober and minimalist style. The colours are intentionally neutral to leave greatest  priority at the products and keep  the indissoluble link   with the natural character  of the brand.

A new milestone for Oscalito, but,  above all,  the confirmation that the Made in Italy,  when based on  the qualitative excellence of  every production choice and   aimed to the  well-being of users   is recognized and appreciated all over  the world.

 Shinsegae, GangNam, Sinbanporo 176, Seocho-gu, Seoul, Corea