Enthusiasm and authenticity since 1936
Osvaldo Casalini Lino Torino – a name, a place and a brand history in four short syllables and a famous silhouette designed by the school of Gino Boccasile: OsCaLiTo is the story of a family, a city and of true enthusiasm.
At Turin in the early 1930s, Osvaldo and Lino Casalini began producing cotton and woolen fabrics; in 1936, they launched the trademark Oscalito. Working exclusively with natural and high-quality fibres, they presented knitwear lines for men, women and children.
After the disasters of World War II, in a building alongside the River Po the Casalini brothers set up two knitting machines that had survived the War, and started production again, in a country where reconstruction was enthusiastically underway. In 1946 Osvaldo and Lino celebrated Oscalito’s tenth anniversary. They decided to focus the growing business on manufacturing garments for men and women.
Arrigo and Andrea, Lino’s adolescent sons, modelled for Oscalito’s advertising campaigns. Initially, though, only Andrea was drawn to working with fabrics. After graduating as a textile expert in 1967, he attended the Leicester College of Textile Art and Technology. On returning to Turin, Andrea began to experiment with designs on wild and pattern textile machines and with new yarns and fashion garments, broadening the range to more fashionable items. His innovations found favour on the US market, while orders, commitments and production took off.
In 1975 Arrigo joined the company, giving a fresh boost to sales. The following years were marked by constant growth. As the export market became increasingly important to the business, women’s fashion items began to play a central role. In 2014, the third generation joined the company as Dario Casalini, a former Professor of Law, gradually took over the reins in a spirit of continuity, refreshing the brand while expanding onto the international market.
We’ve turned 80 and have never lost the thread!
While Oscalito constantly innovates, updating season by season, it remains true to its core values: turning out first-class garments meant to be worn next to the skin, using fibres that are either natural or of natural origin, and relying on a supply chain that is 100% Italian.
Oscalito’s positioning is precise and perfectly recognizable; every decision taken on style and production arises from a firm intention to offer each and every Oscalito client not only a definite style, but above all, superb comfort, quality and well-being.
Beauty is a thing of detail!
Colours and forms found in nature, travel reminiscences, references to the fine arts, architecture or theatre, couture fashion shows, or simply an elegant passer-by seated next to us on a bus or tram … Although sources of inspiration are many, and change with every passing season, Oscalito’s style is evident in the quality of fabrics and skillful use of detail. As sophisticated and seductive, refined and romantic, fascinating and unpredictable, as it is unique, original and recognisable.
Commitment to sustainable growth
Oscalito has always been committed to basing its business and growth on respect for the ecosystem, and for the surrounding community and environment. That is why we use only fibres that are natural or of natural origin and invest to reduce the environmental impact of production, while favouring cooperation with companies that guarantee:
- Environmental and ethical certification, for producers (materials and accessories) and service providers (dye-stuffs, processing, finishing);
- Environmental characteristics and performance of materials (recyclability and/or reclamation, biodegradability) to ensure maximum environmental sustainability throughout the items’ life-cycle;
- Performance and suitability of materials, by selecting the best Italian and European producers;
- Lowest environmental impact to keep down the environmental impact of transport. Wherever possible, Oscalito prefers to rely on suppliers located as close as possible to the plant.
Each Oscalito item stands for unconditional respect for the principle of doing business ethically, while complying with the law and respecting the consumer, our co-workers and nature.