A shop-in-shop in Genoa

Oscalito is “fashionable” at Giglio Bagnara

Inside the Genoese department store Giglio Bagnara, Oscalito now has a shop-in-shop in the high-end women’s apparel department.

Oscalito’s array of knit outerwear is a success. The historical Turinese brand of underwear and knitwear has launched at the Giglio Bagnara department store a new shop-in-shop, strategically located next to the most prestigious names of women’s apparel.

Giglio Bagnara, which for 146 years has been a milestone in Genoa’s Sestri Ponente, has given the Piedmontese firm the opportunity of setting up an exclusive 14 sq. metre area, in a style that recalls its monobrand shop which opened at Turin in 2013.

Oscalito collections are also presented on the first floor and on the lower ground floor, with two corners of women’s and men’s underwear.

The idea of displaying our collection in three different departments, in accordance with the public’s habits and expectations, is a test and a challenge that we are happy to take on, given how versatile our collections are, says Michele Baggio, Oscalito’s Sales & Marketing Manager.  Indeed, our garments are both very adaptable, and suited for use either as underwear or fashion outwear, depending on the situation and the outfit, though always next to the skin.  We expect a great deal from this collaboration and believe it may be a driving force for raising brand awareness and sales throughout the region.

From 5th to 8th December, in Oscalito’s shop-in-shop, Giglio Bagnara clients who made a purchase were given a soft scarf made from the finest Oscalito fabrics. A gift coherent with company policy:  we use only fibres that are natural or of natural origin, while all articles are entirely manufactured at our Turin plant, from yarn to finished product.  Begun in the Thirties, our dedication to a tradition that is ethical, eco-friendly and sustainable has been passed on from generation to generation.


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